Partner Country of MCE 2020 Exhibition: Turkey
The Partner Country Initiative continues at the 2020 Exhibition as well to bring together industrial professionals and entrepreneurs. The exhibition organizers started their works for MCE Mostra Convegno Expocomfort (MCE) Exhibition to be held on March 17-20, 2020 in Milan Exhibition Center with its enriched content.
MCE announced that Turkey would be the partner country for the next fair. In this initiative, a series of promotional activities will be carried out in cooperation with ISIB (Turkish HVAC-R Exporters Association), one of the country’s leading organizations, representing more than 900 companies. The first phase of the MCE Partner Country 2020 Project will kick off in Istanbul. MCE Road-Show, which will be organized by ISIB in one leg, will highlight numerous opportunities between the two countries.
Selection of Turkey as partner country in MCE 2018, a rise of 9% on participant company basis compared to MCE 2016 and an increase of 25.5% in the rented exhibition space were effective in the number of visitors and especially, achieving a 16.% increase in the last two exhibitions. 70 Turkish establishments have already booked 3,600 m2 in MCE 2020.