ISK-SODEX Signed Two Strategic Moves for the Middle East and Turkiye Markets

Hannover Messe Sodeks Fuarcılık, the Turkiye office of Deutsche Messe AG, signed two strategic cooperation agreements related to the ISK-SODEX Fair and the Build4U - Building Technologies and Materials Fair. In this context, ISK-SODEX will highlight the future of the HVAC&R sector with the “ISK-SODEX Special Area” at the Saudi Elenex Fair, which will take place in Saudi Arabia from October 6-8, 2025, and with the main supporting NGOs at the Build4U - Building Technologies and Materials Fair, scheduled for December 4-6, 2025, in Antalya.

Deutsche Messe AG's Turkiye office, Hannover Messe Sodeks Fuarcılık, the Heating Cooling Air Conditioning Research and Education Foundation (ISKAV), the Heating Equipment Industrialists and Business People Association (DOSIDER), the Air Conditioning Refrigeration Manufacturers Association (İSKİD), the Turkish Society of Plumbing Engineers (TTMD), and the Association of Heat, Water, Sound and Fire Insulators (İZODER) signed two important collaborations with the Aegean Cooling Industrialists' Businessmen's Association (ESSİAD), the Refrigeration Industry Business People's Association (SOSİAD), the Turkish Pump and Valve Industrialists Association (POMSAD), the Boiler and Pressure Vessel Industrialists Association (KBSD), and the Mechanical Installation Contractors Association (MTMD).

The signing ceremony was attended by Toros Utku, SODEX Fairs Director; Cem Savcı, Chairman of the ISK-SODEX Fair Executive Committee; Sarven Çilingiroğlu, Chairman of ISKAV; Ertuğrul Şen, Vice President of IZODER, the Association of Heat, Water, Sound, and Fire Insulators; Ekrem Erkut, President of DOSIDER, the Association of Heating Equipment Industrialists and Business People; Tunç Korun, President of ISKID, the Association of Air Conditioning, Refrigeration, and Air Conditioning Manufacturers; and Seçil İskender, President of TTMD, the Turkish Society of Plumbing Engineers. The event also included Turan Muşkara, President of ESSİAD, the Aegean Cooling Industrialists' Businessmen's Association; Nurdan Yücel, President of Pomsad, the Turkish Pump and Valve Industrialists' Association; Hamdi Hoplamaz, President of KBSD, the Boiler and Pressure Vessel Industrialists' Association; Murat Suiçmez, President of MTMD, the Mechanical Installation Contractors' Association; Türkay Yıldırım, President of SOSİAD, the Cooling Industry Businessmen's Association; and Hatice Dilek Polat, Deputy General Manager of Hannover Messe Sodeks Fuarcılık.

Within the scope of the cooperation; “ISK-SODEX Special Area”, which will take place for the first time at the Saudi Elenex Fair, which will be held for the 26th time this year in Riyadh, the capital of Saudi Arabia, on 6-8 October 2025, which is one of the largest organizations of the building sector in the world, will open new doors in the Middle East market for participants in the HVAC-R sector from Turkey, Europe and all over the world. In addition, Build4U - Building Technologies and Materials Fair, which will be held in Antalya on December 4-6, 2025 with the support of ISK-SODEX and is the only sectoral meeting in Turkey, aims to take Antalya's sustainable and innovation-oriented approach in line with the Smart City vision one step further. With the main support of ISK-SODEX, Build4U will host the next generation HVAC-R technologies in its first edition in 2025.

An important step for the future of the industry

Stating that the collaborations realized for both fairs will provide important contributions to the exhibitors in the HVAC&R sector from Turkiye, Europe and all over the world, SODEX Fairs Director Toros Utku said, "As the Turkiye office of Deutsche Messe AG, while bringing together the international and national HVAC&R sector under one roof with ISK-SODEX, we are also trying to stand by the events that will contribute to the development of the sector. This strategic cooperation with our Foundation and Associations represents not only the two fairs, but also the global vision of our industry. With Build4U to be held in Antalya and the “ISK-SODEX Special Area” at the Saudi Elenex Fair to be held in Riyadh, we aim for the sector representatives to realize new collaborations and maintain their growth momentum." Cem Savcı, Chairman of ISK-SODEX Fair Executive Committee, stated that they aim to strengthen the access of national companies to global markets and added: "These collaborations are of great importance not only in terms of existing trade relations but also in terms of increasing the visibility, reliability and impact of our industry on a global scale. This vision, which we pioneered as our Foundation and Associations, is an important part of our journey to position Turkey's engineering and production power in a wider geography."

It will bring new energy to the sector

Build4U - Building Technologies and Materials Exhibition, which will be held in Antalya on December 4-6, 2025, brings together energy efficient building technologies, innovative materials, green building applications, net zero targets, carbon neutral designs and advanced engineering solutions to build the smart and sustainable cities of the future. Build4U, which will be organized for the first time with the main support of ISK-SODEX, the leading air conditioning fair of the Eurasia Region, aims to bring a breath of fresh air to the sector by hosting new generation HVAC-R technologies. Supported by ISKAV, DOSIDER, İSKİD, İZODER, TTMD, POMSAD, SOSİAD, ESSİAD, MTMD and KBSD, the leading associations and foundations of the sector, the fair will present building technologies and air conditioning solutions under a single roof. Build4U, which focuses on sustainability and innovation in line with Antalya's ‘Smart City’ vision, will host the leading companies and representatives of the sector in a 10,000 m² exhibition area in 3 halls. Build4U, where the latest technology products will be exhibited, cooperation opportunities and sectoral panels will be presented, aims to add value to the future of the sector by providing a comprehensive perspective to its visitors.

ISK-SODEX will offer strong opportunities in the Middle East market

ISK-SODEX will offer strong opportunities to HVAC-R sector representatives from Turkey, Europe and around the world in the Middle East market with the “ISK-SODEX Special Area” to be established for the first time within the scope of Saudi Elenex Fair, which will be organized for the 26th time this year in Saudi Arabia. ISK-SODEX, Eurasia's largest HVAC-R, insulation, pump, valve, installation, water treatment, fire, pool and solar energy systems exhibition, will bring its expertise and extensive global network to the MENA region with Saudi Elenex. The fair, which will take place on October 6-8, 2025 in Riyadh, the capital of Saudi Arabia, is expected to continue its consistent success this year, hosting 600 exhibitors, 13 country pavilions and 30,856 visitors from 32 countries on an area of 27,500 m² last year. The fair will host a wide range of products and services from HVAC-R systems (Heating, Ventilation, Air Conditioning) to Electromechanical System solutions, Pumps, Valves, Installations, Water Technologies and Treatment Systems, Alternative Energy, Renewable and Clean Energy Solutions, Smart Home, Building and City Technologies, Electrical Systems, Lighting Equipment and Luminaires. Through the “ISK-SODEX Special Area”, exhibitors will have the opportunity to establish direct contact with company owners, public representatives, distributors and high-level decision makers, especially sectoral purchasing experts, civil engineers, architectural consultants, project owners and investors. The exhibition will offer exhibitors the opportunity to establish one-to-one connections with industry professionals and trade buyers, the chance to present the latest solutions to an international audience from many countries, and the opportunity to create high value-added collaborations with a visitor profile focused on the latest technologies in the industry.