Hisense Officially Enters the Turkish Market with a Grand Launch Event
Hisense, one of the world's leading brands in consumer electronics and home technologies, has entered the Turkish market with a launch event held at Rixos Tersane – Taşkızak. Under the theme “Feel the Light Within,” the event offered participants the opportunity to experience Hisense's advanced technology products.
Hisense, one of the leading global brands in consumer electronics and home technologies, officially launched its operations in Türkiye with a grand event held at Rixos Tersane – Taşkızak on Wednesday, October 7. Organized under the theme “Feel the Light Within,” the launch brought together business partners, industry representatives and technology professionals, who had the opportunity to experience Hisense's high-tech products firsthand.
Entering the Turkish market with a commitment to user-centered innovation and the sharing of its global engineering expertise, Hisense initially introduced Turkish consumers to its advanced televisions, designed to bring a cinematic experience into living spaces, and smart air conditioner models offering high climate control performance.
Hisense Technology Ecosystem Experienced Together for the First Time
One of the highlights of the launch was the 116UXQ model, which combines Hisense's RGB MiniLED technology with a massive 116-inch display. Guests also had the opportunity to explore the UR8 and UR9 models from the RGB MiniLED family, alongside the ULED MiniLED and Hi-QLED series already available in Türkiye. Hisense televisions, ranging from 65 to 116 inches, were showcased throughout the event, allowing visitors to experience their picture quality, color performance, screen sizes and smooth motion capabilities.
In addition to televisions, Hisense showcased its Hi-Smart, Max Comfort and Energy Pro X air conditioner series, as well as the Air Master model, available in Türkiye. The brand also introduced its broader global product ecosystem through the “Home of the Future with Hisense” concept. The experience area, featuring home appliances and small domestic appliances not yet available in Türkiye, offered visitors a comprehensive look at Hisense's smart living vision and the wider product portfolio it plans to introduce to the Turkish market in the future.
“We Have Entered Türkiye with a Long-Term Vision”
Emphasizing the strategic importance of the Turkish market during the launch, Hanson Han, CEO of Hisense Europe, stated:
“At Hisense, there is a fundamental vision at the heart of our more than half a century of experience in technology and innovation: We believe technology should serve people and make everyday life better. This understanding has guided our global journey and will also serve as our compass as we build our future in Türkiye. We believe in the high potential of the Turkish market. That is why we have entered this market with a long-term vision. Our story in Türkiye is only just beginning, and we are very excited about the journey we will build together in the years ahead.”
“We Bring Sports, Technology and Consumer Experience Together”
Alenka Potočnik Anžič, European Marketing Director and Member of the Hisense Europe Management Committee, delivered a presentation on the brand's sports sponsorships during the launch. She stated:
“In Hisense's global growth, we invest not only in technology but also in building strong and long-lasting connections with people. Sports is one of the most important platforms for this approach. Through our partnerships with FIFA and UEFA since 2016, we have gone beyond brand visibility to bring technology, football and the fan experience together.
This long-term approach strengthens Hisense's global brand awareness and consumer trust while creating new opportunities for our retail partners. In Türkiye, we aim to combine our global brand strength with local consumer experiences and make Hisense a natural part of people's everyday lives.”
“We Will Spread the Light of Hisense Across Türkiye Together with Our Business Partners”
Boštjan Vodeb, Eastern Europe Sales Director and General Manager of Hisense Türkiye, said:
“Türkiye is an important market for Hisense, and we strongly believe in its long-term potential. Therefore, our priority has not simply been to introduce our products to the market, but to establish the right foundations through our local team, strong sales and distribution partners, and a reliable after-sales service network.
We plan to gradually expand our journey, which begins with televisions and air conditioners, into new product categories starting in 2027. At the heart of this journey is our approach of 'Accessible Luxury.' We believe advanced technology, strong design and superior experiences should not be limited to a select group but should be accessible to many more people.
We want to write our story in Türkiye not alone, but together with our business partners and consumers. Our global story began in 1969, and today we are opening a new chapter in Türkiye. Let's spread the light of Hisense across Türkiye together.”
“We Position Technology Within Life, Not Ahead of It”
Ekin Doğan Çomak, Commercial Director responsible for Sales and Marketing at Hisense Türkiye, stated:
“At Hisense, we do not see innovation merely as producing newer, faster or more advanced technology. The real value emerges from what technology changes, what it makes easier and how it makes people feel when it touches their lives.
We position technology within life, not ahead of it. While making advanced technology, high-quality design and premium experiences accessible to more people, we aim to establish a long-term and sustainable structure in Türkiye.
From consumers' first encounter with Hisense to their product experience and after-sales services, we want to deliver the same level of quality and trust at every touchpoint.”
In the initial phase, Hisense has introduced its Hi-QLED and ULED MiniLED TV series in 55-, 65- and 75-inch sizes. Starting in 2027, the company also plans to bring its 100-inch and larger TV series, a category in which it holds a leading position in the global market, to Türkiye.
In addition, Hisense offers a broad range of air conditioning solutions, from entry-level to premium segments, through its Hi-Smart, Max Comfort and Energy Pro X series, addressing different consumer needs and expectations.
Football Excitement Comes to Hisense Screens
Following the press conference, the launch continued with a special experience combining technology and football. Former Turkish national football players Volkan Demirel and Caner Erkin competed against each other in a console football game displayed on Hisense RGB MiniLED screens.
The entertaining competition gave guests the opportunity to directly experience the large-screen viewing capabilities, picture quality and smooth motion performance of Hisense televisions during fast-moving scenes.
Bringing together technology, sports and entertainment under the theme “Feel the Light Within,” the evening continued with a live performance by Ezgi Alaş following the product demonstrations. The launch, during which guests explored Hisense's different technology and lifestyle product categories, concluded with the musical performance.
