Barış Orbay Appointed Sales and Marketing Director at İzocam

With more than 30 years of experience in sales, marketing, brand and product management, dealer channel management and commercial operations, Barış Orbay assumed his new role as Sales and Marketing Director at İzocam as of August 24, 2026.

Barış Orbay has been appointed Sales and Marketing Director at İzocam, a leading brand in Türkiye’s insulation industry. Bringing more than 30 years of experience in sales, marketing, brand and product management, dealer channel management and commercial operations, Orbay officially assumed his new role on August 24, 2026.

A graduate of Mechanical Engineering at Yıldız Technical University, Barış Orbay also completed his MBA at the same university. Fluent in English and French, Orbay has held various responsibilities throughout his career in sales, marketing, brand and product management, dealer channel management and pricing.

Orbay began his professional career as an R&D Engineer at Takosan before moving to Demirdöküm, where he took on responsibilities in product management. He subsequently spent approximately 18 years at Arçelik, holding senior positions including Marketing Director for Beko and Altus across Türkiye, the Middle East, Russia and Africa, as well as Sales Director for Türkiye. In addition to managing Arçelik’s multi-dealer channel, he led initiatives in brand strategy development, CRM applications, pricing management and channel transformation projects.

Following his tenure at Arçelik, Orbay joined Çanakkale Seramik, operating in the building materials industry, as Deputy General Manager responsible for Marketing and Sales. Since 2021, he has served as Commercial Operations Director at Midea Türkiye (formerly Teka), where he was responsible for sales, marketing, product management, B2B activities, export operations and commercial profitability management across Türkiye, the Middle East and the Caucasus.

To Lead İzocam’s Sales and Marketing Activities

Barış Orbay’s extensive knowledge, expertise and leadership experience gained across different industries are expected to contribute to the further development of İzocam’s sales and marketing activities and strengthen the brand’s already strong position in the market.

Since 1965, İzocam has played a pioneering role in the development of Türkiye’s insulation industry. The company manufactures seven different insulation product groups under one roof — glass wool, stone wool, XPS, EPS, elastomeric rubber, polyethylene and sandwich panels — providing comprehensive solutions for a wide range of building requirements.

In this new period, İzocam will continue to strengthen its leading position in the insulation industry through its extensive product portfolio, R&D and manufacturing capabilities, and customer-focused approach.