The Turkish Air Conditioning Industry maintains stability and success

28 February 2021 Issue: Year 2021

İSKİD announced the 2020 Turkish Air Conditioning Industry data in an online meeting held in March. The following comments were made at the meeting: Given the changing data of the Split Air Conditioner Market over the last 5 years, it can be seen that 2017 and 2018, the years when the construction industry was popular in Turkey, were the periods with the highest number of sales. In 2020, more than 1.5 million production - sales activities were realized in the market, and the industry grew by 10 percent, which was beyond the pre-crisis levels of 2019. For the duration of this pandemic, the increase in shopping sales to improve home comforts expanded the retail and wholesale market in domestic type air conditioner purchases. With the pandemic, a 9 percent growth rate was achieved compared to the previous year, especially with the growing attention towards individual projects in the coastal areas and the increase in the use of Mini VRF devices in recent years. 
Despite the pandemic, a 10 percent increase in production and a 40 percent decrease in imports were recorded in the fan coil market in 2020. In this context, fan coils were among the products that achieved success in production with a decrease in imports and an increase in exports in the sector.
In Turkey, the number of sales of air handling units increase every year. In recent years, investments in airports and city hospitals etc. are the main reasons behind this increase. During the pandemic, moreover, increasing awareness in the importance of fresh air supply and further renovation works indicate that the increasing demand in these products will continue. Domestic sales increased by 42 percent in the last 5 years and by 14 percent compared to 2019, exceeding 12,000 units. And, export sales increased by 20 percent over the last 5 years and by 3.6 percent compared to 2019, exceeding 5,000 units. Given that there are nearly 50 manufacturers in this market, it has been reported that the manufacturing process meets 70 to 75 percent of the domestic market demand. Considering the manufacturing data, more than 17,000 air handling units were produced, but very few imports were made. The tables reflect an increase in export figures since the manufacturing process meets the domestic market demand.
Given the data on heat exchangers-batteries, there is a nine percent increase in manufacturing. Export figures indicate a strong increase of nearly 50 percent in the last 5 years and 10 percent compared to the previous year. In 2020, the Turkish battery manufacturing industry grew by 8.9 percent, when considering the data per square meter. The battery manufacturing industry grew approximately 3.5 times more than the Turkish industrial production.
On behalf of İSKİD, Ozan Atasoy shared the industry data and said, “The air conditioning industry, 90 percent of which we represent as an association, is a production base for air conditioning in Turkey with its ability to manufacture and rapidly market its environmentally friendly products that comply with energy efficiency standards and European Union regulations by adapting to technology easily.”
Data from Turkish HVAC&R Exporters’ Association (İSİB) also emphasized that the Turkish air conditioning industry has maintained its stability and success despite the pandemic.  According to İSİB data, the Turkish air conditioning industry broke the all-time export record on a monthly basis with exports reaching to 547 million dollars in March 2021. The industry’s export figures increased by 38 percent compared to March 2020 and by 22 percent since the beginning of 2021. The share of the industry in Turkey’s exports increased from 2.5 percent to 3.2 percent. The Turkish air conditioning industry, which increased its exports in all sub-product groups, achieved an export increase of 32.4 percent in the Heating Systems and Elements, 4.4 percent in the Cooling Systems and Elements, 9.8 percent in the Air Conditioning Systems and Elements, 23.4 percent in the Installation Systems and Elements, 32.9 percent in Ventilation Systems and Elements, and 20.9 percent in Insulation Materials. In March, the countries with the highest export figures were Germany, the United Kingdom, Italy, France and Poland, respectively. 
Mehmet Şanal, Chairman of the Board of Directors of İSİB, comments: “We are working hard to reach our goal of 5 billion dollars by the end of 2021. Our firms, which constitute the Turkish air conditioning industry, are effectively undertaking sales and marketing activities in every geography. At İSİB, we are trying to increase our firms’ market diversity with the digital commercial delegation organizations that we established last year in order to support them. We think that we will increase our export targets with the physical activities that we will do when the pandemic’s impact reduces.”

Gökçen Parlar Ünal
gokcenparlar@dogayayin.com
 



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