23 January 2020 Thursday

Air Conditioner Sales Show an Increase


The Heating Refrigeration Air Conditioning Manufacturers Association - ISKID, representing 90% of Turkey's air conditioning sector, announced the industry's 2016 report. ISKID Chairman Taner Yonet when evaluating air-conditioning sales which showed an increase over the previous year, according to the disclosed ISKID inventory 2016 data, stated that: "Domestic type air conditioner sales in Turkey increased 17.5% compared to the previous year, reaching 800,000 units. Turkey has maintained its status as one of the three largest markets in Europe, with this sales volume."

In the statement made from ISKID, the following statements were made: "Similar increases in sales figures of variable air-conditioner outdoor units, which are called commercial air conditioners, were reflected in inventory studies and sales volume reached 31.000 units in the last 6 years. Air conditioning sector in Turkey with central systems, chiller groups, and accessories together, reached a total of $ 1.4 billion (in 2016) in domestic sales volume. In Mediterranean countries, while the utilization rate of household air conditioners is in the range of 20-50%, this rate is around 10% in Turkey. This situation is interpreted as a gradual increase in the use of household air conditioners in Turkey and as demonstrating a clear growth potential in the residential market interpreted. Turkey air conditioning sector is an important part of the world market and shaped in the context of global developments. In parallel to this, there is an extremely conscious customer base in Turkey. In recent years, users choose their air conditioners not only by looking at their prices but also by considering the energy class and advantages of the installation of the devices. They demand that the air conditioner they purchase must be installed by authorized services. There has also been a significant increase in the sales of additional maintenance packages, which are demanded awareness of air conditioning maintenance in terms of health and economics and for extending air conditioners' service life. Since we are entering the hot season of 2017, all İSKİD member companies have granted various advantages to customers with important campaigns and sold many air conditioners especially during March-May period due to the SCT reduction provided for air conditioning. Early sales in order to lighten the installation burden during the summer and to provide more efficient service for the users positively affected the sector. Following the positive development in the first six months of 2017 and given the significant impact of summertime temperatures in the decision to purchase air conditioners,   the air conditioning market in Turkey is expected to continue growing this year."

Commenting on the data, ISKID Chairman Taner Yonet also gave important information about the 2017 targets of the climate sector and trends in the sector. Yonet made the following statements: "The sector will go for the products and materials with higher environmental sensitivity. In this context, new trends include the reduction of carbon emissions and the integration of devices into intelligent systems. These devices provide significant benefits to both the end user's comfort, as well as service offerings thanks to cloud management. Companies that manufacture in Turkey is expected to shift towards more environmentally-friendly and smart technology in the future. The effects of global warming will further expand the air conditioning market and the share of our country, which is the production base of the EU region, will increase. "

Particularly indoor air quality and energy efficiency, are among the topics ISKID will focus on, in the Turkish market in the coming period. The Association has also begun to work on the preparation of various training seminars and publications that will raise awareness on these issues. Taner Yonet also mentioned that one of the most important factors that will accelerate the development of the sector in Turkey would be the quick adoption of technological change by the market that will be implemented in the incoming period; and added, new incentives on behalf of the end users would also contribute to the development of the market.